Anthem Snowboarding.
A snowboard brand founded by Sage Kotsenburg. Reflecting on a golden era of snowboarding when it was less corporate and an elite team meant something. The goal was to create something that was team focused, artful and gritty with an aura of mystique. Inspired by universal mysteries, mythology, conspiracy propaganda, military labeling and typography.
Art Direction and Design: Brandon Christensen
Photographers: Aaron Blatt / Maxx Buchanon
The //A Three Peaks Snowboard.
Original Collage Art Applications and Medusa Illustration.
Sage Kotsenburg Pro Model.
Sage Kotsenburg Print Ad.
Website and Social Media Roll Out.
Branding & Iconography.
Anthem Brand Book and Inspiration.
Inspiration, Mood & Color Theory, Brand Book Below.
A Snowboard Film.
Joy won 2019 Snowboarder Magazine Movie of the year. Anthem Snowboards launched in this film. Featuring Anthem Team riders, Sage Kotsenburg, Hailey Langland and Nik Baden. Just look for that “Glacier Green” teal base.
Sage Kotsenburg Full Part, Joy.