Stance
Uncover The Uncommon.
An overarching brand campaign, designed to elevate the brand within modular triptych images. Featuring high level Athletes and Artists, AKA-Punks & Poets from the Stance roster. The thread art element is actually sewn into the photographs by Artist, Victoria Villasana.
Photo/Art Direction/Design: Brandon Christensen
Photographers: Arto Saari | Atiba Jefferson | Quang Le | Maxx Buchanon | Bruno Baroni
Surfer Filipe Toledo.
Social Media Roll Out, Supporting Imagery.
Social Media Roll Out and Sustaining Imagery.
Filipe Toledo Campaign Video. Video Art Direction: Brandon Christensen. Filmed and Edited by: Bruno Baroni.
Additional Campaign Material.
Uncover The Uncommon was a large roll-out campaign that had multiple uses. Billboards, Print Ads, E-Commerce, In-Store and video.
Surfer John John Florence.
Skateboarder Ishod Wair.
Skateboarder Miles SIlvas.
Miles Silvas To The Team Welcome Video.
Skateboarder Nora Vasconcellos.
Thrasher Magazine Ad / Skateboarder Lucien Clarke.
A moment for self-expression.
Supporting brand campaign commercial.
Creative Directors: Candy Harris, Sophie St. Onge
Art Direction: Brandon Christensen
Filmed and Edited By: George Manzanilla | Bruno Baroni | Ryan Sherman
Stance Uncover The Uncommon Campaign Video.
__________
Athlete & Product Vignettes.
Top Stance Athletes often times had their own signature product collections. Below are multiple Art Directed photoshoots and creative product vignettes carried out to highlight these individuals.
Jimmy Chin.
Stance Adventurer
Signature Stance product and supporting lifestyle imagery.
Photo/Art Direction: Brandon Christensen
Photographer: Neil DaCosta
__________
Donovan “The Spida” Mitchell.
Stance / NBA Athlete
Signature Stance product and supporting lifestyle imagery.
Photo/Art Direction: Brandon Christensen
Photographer: Michael Tessier
__________
Kolten Wong.
Stance / MLB Athlete
Every Player, Every Inning. Major League Baseball Campaign. Featuring Golden Glove, St Louis Cardinals Athlete, Kolten Wong.
Photo/Art Direction/Design: Brandon Christensen
Photographer: Michael Tessier
Website and Email Marketing.
Social Media Roll Out and Supporting Imagery.
__________
Kailin Curran.
Stance Ambassador / Mixed Martial Artist / UFC Fighter
Supporting lifestyle imagery for the Stance training category.
Photo/Art Direction: Brandon Christensen
Photographer: Michael Tessier
__________
Pontus Alv.
He's not just a skateboarder, he is a true creator in every sense of the word. Whether it is brands, films, art, culture, Pontus Alv has the unique ability to intertwine elements of soul into everything he brings to life.
Art Direction and Design: Brandon Christensen
Pontus Alv Ad / Slam Magazine.
Social Media Roll Out.
__________
Al Davis.
Preferring proper technique with a soulful flow, skateboarding pro Al Davis’ thought-provoking trick selection makes a crucial statement in an era of first-try 30-stair stunts. The latest product of Cincinnati’s time-honoured skate tradition, ol’ Dirty Al pays homage to these roots with
a three-pack shout-out to one of the Queen City’s most beloved spots in combed cotton red, black and green. This is Corp 3 of a Kind.
Art Direction and Design: Brandon Christensen
Social Media Roll Out.
__________
Chris Grenier & The Freedom Frontier
CoFounded by Chris Grenier and Alex Andrews, The Freedom Frontier is started as just a simple cabin. But has transformed into a special place that took childhood dreams and put them into reality. The cabin is in remote Utah, powered by solar and it has no cell phone service to leave all distractions behind. #thecabinreport is a look into the process of changing a small cabin into the ultimate action sports playground, all in the name of fun.
Art Direction and Design: Brandon Christensen
Photography: Michael Azevedo
Social Media Roll Out.
__________
Uncommon Solids Campaign.
A Stance sock collection that yields to originality by allowing expression of your inner color. They seem so simple yet each represent a specific energy that you can only find within. Which color represents the true you?
Photo/Art Direction/Design: Brandon Christensen
Photographers: Angelo Sgambati | John B | Matt O’Brien
Mens and Women’s Uncommon Solids Ad Campaign.
Social Media Roll Out and Supporting Imagery.
Women’s Uncommon Solids Ad Campaign.
Social Media Roll Out and Supporting Imagery.
Women’s Uncommon Solids Ad Campaign.
Social Media Roll Out and Supporting Imagery.
Sammy Winter Ad / Slam Magazine.
Social Media Roll Out and Supporting Imagery.
Mikey Wright ad / Stab Magazine.
Social Media Roll Out and Supporting Imagery.
__________
Skateboarding.
The imagery below is a culmination of some of my favorite skate focused shoots at Stance. From Fall 2018 - Summer 2020.
Photo/Art Direction and Design: Brandon Christensen
Photographers: Atiba Jefferson / Nick Cantwell / Kyle Seidler
Skateboarding: Andrew Reynolds / Ishod Wair / Miles Silvas / Tom Remillard
Sunland.
Los Angeles, California.
Palm Desert.
